Side view of a branded Citi Bike+ van parked on the street, featuring a bold blue graphic with the phrase “Transporting the future.” promoting sustainable urban mobility.

Citi Bike Plus

Ride Smart. Redefining urban mobility with a new Citi Bike Plus membership program.

Bike-sharing services have become essential to urban mobility, yet most remain basic and disconnected from the technology-driven lifestyles of city dwellers.

Citi Bike+ was created to address this gap by offering a premium, efficient, and seamlessly connected bike-sharing experience designed specifically for tech-savvy urban commuters. The branding project aims to develop a sophisticated yet accessible identity that aligns effortlessly with the established Citi Bike brand while emphasizing innovation and convenience.

The name "Citi Bike+" signifies enhanced connectivity and advanced functionality. The logo incorporates a plus symbol that cleverly symbolizes both a bicycle wheel and a street intersection, representing elevated mobility and the integration of daily transit.

Pathways

  • Expansion

Sector

  • Transportation

Scope

  • Naming
  • Brand Identity
  • Brand Strategy

Partner

  • Jonathan Lin

Collaborators

  • Justin Fines

Year

  • 2025
Outdoor billboard for Citi Bike+ promoting faster commute times, reading “Here to DUMBO, 38 mins* faster,” with a note indicating the comparison is to driving. Set against a clear sky on top of a concrete building.
Street-level digital kiosk advertisement for Citi Bike+ showing a smiling man riding a blue Citi Bike with the tagline “Ride Smart.” Set in an urban area with historic architecture and pedestrians in the background.

Visual elements, including a refined palette of blues, build on Citi Bike’s established identity, ensuring immediate brand recognition while clearly signaling a premium service. The circle motif derived from the logo becomes a recurring element throughout the brand’s visual language, emphasizing motion, connectivity, and urban progress.

Large Citi Bike+ billboard on a brick building displaying the message “Meet the future of urban travel” with a promotion offering 50% off the first three months, designed with a clean blue and white color scheme.
Side view of a city bus featuring a Citi Bike+ advertisement with the slogan “Ride on your time” on a bold blue banner, promoting flexible commuting options.

Citi Bike+ introduces features like predictive bike availability, reservation capabilities, and integrated scheduling —transforming daily commuting from a routine into a refined and predictable experience.

Close-up of Citi Bike+ logo displayed on the top corner of a modern glass office building, featuring bold sans-serif lettering with the signature red arc above the "t".

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