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Case Studies

Work created at moments where change becomes inevitable by design.

SWSH Coming Soon

SWSH

Refining an identity built for live culture.

Brand Strategy

Brand Identity

Logo

Guidelines

SOROS logo on gradient

SOROS

Designing trust for decentralized commerce.

Brand Strategy

Naming

Brand Identity

Logo

Guidelines

Product Design

Digital Experience

Design Systems

Web

Engineering

Front of a library building with banners.

Utica Public Library

Rebuilding clarity for a historic institution at the heart of Utica.

Brand Strategy

Research

Brand Identity

Logo

Guidelines

Campaigns

Robotic Implant Center

Robotic Implant Center

Positioning robotic dentistry as a category leader.

Brand Strategy

Naming

Logo

Digital Experience

Web

Engineering

Motion & Video

MainSteam thumbnail

MainStream

A bold identity for an esports bar bringing gaming into the mainstream.

Brand Identity

Logo

Packaging

Bus stop ad for Hint featuring tree graphics and the tagline “the great scent of trees. not chemicals.” promoting a natural scent alternative in a clean, minimalist layout.

Hint

Designing a new category for everyday scent.

Naming

Research

Brand Identity

Logo

Guidelines

Campaigns

Packaging

Side view of a branded Citi Bike+ van parked on the street, featuring a bold blue graphic with the phrase “Transporting the future.” promoting sustainable urban mobility.

Citi Bike Plus

Extending Citi Bike into a smarter way to move through the city.

Brand Strategy

Naming

Brand Identity

Logo

Guidelines

Campaigns

SOROS Connect Project

SOROS Connect

Building the design language and app platform for the future of web3 e-commerce.

Digital Experience

Digital Strategy

Product Design