Robotic Implant Center
Positioning robotic dentistry as a category leader.
Robotic implant dentistry has advanced rapidly, but patient perception has not kept pace. Despite being one of the first practices in New York to adopt the Yomi robotic system, Dr. Pedro’s clinic was positioned under a generic name and a dated digital presence that made a highly specialized practice feel indistinguishable from a neighborhood dentist.
The opportunity was not to explain the technology, but to let it speak through clarity, authority, and restraint. For robotic surgery to inspire trust, the brand needed to reflect leadership, precision, and clinical confidence, without overwhelming patients or relying on technical jargon.
New Studio redefined the practice from the ground up, renaming it Robotic Implant Center and establishing a focused identity anchored in expertise. The work centered on a new website designed to elevate perception, communicate innovation, and guide patients through complex decisions with confidence. A restrained logo and naming system reinforced credibility, while the digital experience positioned Dr. Pedro not as a general practitioner, but as an industry leader at the intersection of surgery and technology. The result is a clear, authoritative presence that aligns the practice’s outward identity with the reality of its capabilities, turning advanced robotics into a signal of trust rather than complexity.
Pathways
- Repositioning
Sector
- Healthcare
Scope
- Brand Strategy
- Naming
- Logo
- Digital Experience
- Web
- Engineering
- Motion & Video
Partner
- Kyrylo Orlov
Collaborators
- Dorian Arana Castro
- Guilliana Gauvry
Year
- 2025
To spin the clinic’s dental service into its own clear brand, we began with an on-site discovery. By walking the space and photographing every detail, we grounded the new identity in the clinic’s real environment and patient flow.
Dorian Arana Castro, lead director on site working alongside creative director Guilliana Gauvry (not shown).
Presciently seeing the future of high-end dentistry, Dr. Pedro was one of the first 30 candidates to extensively train in Computer Guided Dental Implant Surgery. Dr. Pedro’s mission is simple: to make world-class implant dentistry more accessible, precise, and stress-free.
The primary identity features a wordmark that puts a fresh spin on the familiar dental screw icon seen at many clinics. Paired with our signature warm “RIC Blue,” it forms a cohesive suite of logo variations.
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