New Studio Partners has developed a new identity for SWSH, a fan engagement platform for live events. Led by Partner Jonathan Lin and team, the project builds on the brand’s existing recognition as it prepares for its next stage of growth.
The work focused on refining SWSH’s familiar interlocking icon, tightening its geometry and introducing an uppercase wordmark that reflects the brand’s full name, Somewhere Somehow. Clearer typography, a dedicated SWSH Orange, and an expanded color palette bring consistency to the wider system while allowing event photography to lead.
The identity extends across app icons, wristbands, festival stages, and partner applications. A comprehensive set of guidelines gives the SWSH team a foundation for maintaining the system as new experiences and partnerships take shape.
