Jonathan Lin is a brand transformation designer and strategist focused on building identity systems that help businesses scale with clarity and purpose. His work combines strategic insight with systematic design—specializing in corporate identity, brand architecture, and logo design.

Born and based in New York, Jonathan earned his BFA in Communications Design from Pratt Institute, with dual minors in Strategic Design Innovation and Entrepreneurship. He previously worked at Second Melody, collaborating on brand programs for biotech companies including Insmed and Edgewise Therapeutics. At Outer Labs, he led the brand launch for SOROS, a blockchain-based marketplace. He is also the founder of The Media Club, a nonprofit supporting emerging creative talent.

Jonathan’s work spans across multiple sectors from healthcare and civic to tech and Web3. Recent projects include the rebrand of the Utica Public Library and brand development for the Robotic Implant Center. His work has been recognized by Graphis (3×), GDUSA (5×), and featured in Packaging of the World.

At New Studio Partners, Jonathan leads the development of brand systems rooted in strategy, structure, and long-term business impact—helping organizations navigate change and grow with purpose.