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SWSH Featured on Brand New

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New Studio Partners’ SWSH identity featured on Brand New

We’re excited to share that our brand identity for SWSH has been featured on Brand New, one of the industry’s leading publications on brand identity.

Led by Partner Jonathan Lin, the project refined SWSH’s recognizable logo into a clearer, more confident identity for the live-event fan engagement platform. An uppercase wordmark, refined typography, and a dedicated SWSH Orange bring the system together across digital products, wristbands, festival stages, and partnerships.

Explore the SWSH identity case study or view the feature on Brand New.

Jonathan Lin

Written by Jonathan Lin

October 15th, 2026