Transforming Brands, Building Futures

A New York–based brand transformation studio working across strategy, design, and digital.

Ambition

We exist to make the new possible. New clarity. New systems. New futures.

Selected Work

Work created at moments where change becomes inevitable by design.

All Work
Robotic Implant Center

Robotic Implant Center

Rethinking teeth implants through technology

Brand Strategy

Naming

Photo & Video

Digital Identity

Frontend Development

Motion Design

SOROS Connect Project

SOROS Connect

Building the design language and app platform for the future of web3 e-commerce.

Digital Experience

Digital Strategy

Product Design

Side view of a branded Citi Bike+ van parked on the street, featuring a bold blue graphic with the phrase “Transporting the future.” promoting sustainable urban mobility.

Citi Bike Plus

Ride Smart. Redefining urban mobility with a new Citi Bike Plus membership program.

Naming

Brand Identity

Brand Strategy

MainSteam thumbnail

MainStream

Eat, Drink, Play. This is MainStream. Branding Identity for MainStream, an eSports Bar located in Texas.

Brand Identity

Bus stop ad for Hint featuring tree graphics and the tagline “the great scent of trees. not chemicals.” promoting a natural scent alternative in a clean, minimalist layout.

Hint

Brand Identity for an "Air Care" scent company.

Naming

Brand Identity

Growing Products by Redefining Culture.

Our Approach
New Studio Work

Insights

The latest from our world and beyond.

Explore All
AICAD New Studio

Jonathan Lin gives talk at AICAD Conference

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MTA unveil new map

Why the New Subway MTA Map is a Win for New York

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Paris 2024 Olympics Pictograms

Paris 2024 Olympics Pictograms: Breaking Tradition or Losing Functionality?

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