Partner Jonathan Lin's project, Citi Bike Plus, has been recognized in Graphis Inc.’s 2025 New Talent Design Awards.

Citi Bike+ is a conceptual premium extension of the Citi Bike brand—designed for tech-savvy urban commuters seeking smarter, more connected mobility. The brand system introduces a seamless rider experience, with a refined visual identity, predictive tech features, and a plus symbol that doubles as a wheel and intersection—representing movement, access, and innovation.

See the full case study here.